The use of social media, Facebook, twitter and blog forums have become such a huge part of our every day lives. It's hard to imagine life without them nowadays. The 'iPhone trend' has grown significantly in the past few years and people are able to stay connected and network 24/7 on their smart phones, tablets and laptops.
Social media is an effective and powerful marketing tool and is integrated into so many business' marketing strategies. Companies are able to reach a world wide audience by advertising their brand on a Facebook or twitter profile or on their own website. This can have many advantages for the company. A much wider audience can be targeted in the hope of eventually creating a world wide presence. Creating a profile on different social media items allows a company to describe their product/brand with pictures, written information, videos etc. creating their own image and 'personality'.
Northeastern's website facilitates communication with students from all over the world. We also have several other social media platforms creating a huge online social network connecting students, staff and alumni.
The two programs that I work with have Facebook pages which are used as a method of student recruitment. Our Facebook page allows us to advertise our programs and highlight exciting upcoming events and opportunities. This helps to increase awareness of Global Pathways and American Classroom. Students are able to stay connected with each other and staff members 24/7.
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